As I do not watch a lot of TV, I am never quite sure how long a commercial has been around by the time I see it. Still, I am awfully fond of the "new" Domino's commercial. They have been airing a series of commercials touting how their oven baked sandwiches beat out Subway in a national taste test, 2-1. It is the latest commercial I have seen that really takes this to another level.
Dave Brandon, CEO of Domino's, holds out a cease-and-desist letter from Subway's lawyers before tossing it in an pizza oven to bake. Brilliant! Really, how much more in your face can you get than that without getting crass. I seem to remember a time when companies were more willing to challenge each other in creative ways.
Honestly, this is the first time I have seen a company do this to this degree in some time. I think it is both funny and refreshing to see a pizza company take on a sub company. It hearkens back to the days of "Where the beef!?" Very interested to see where Domino's goes with this. Just hoping they do not plan on resurrecting the Noid.
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